Engagement is Critical for Retention
Mobile text advertising sounds so simple and appealing in theory. What's the reality? The reality
is that regulators do not want to see text advertising take the same dismal path as email marketing. Email
marketing is associated with spam and relentless unwanted advertisements.
As a consequence, text advertising has a well regulated "opt-in" component. The key to a
successful text advertising strategy is to capture local "opt-in" customers in a focused and consistent manner.
This is a key feature that AdzZoo provides through its "campaign coaches."

AdzZoo Mobile Engagement provides each customer with a "Campaign Coach" that will be with you
step by step in the development of your own Mobile Marketing Program. Creating strategies for building a database
of local consumers that will want to quickly receive your offerings.
We understand that your primary responsibility is to run your business, not spend countless
hours trying to understand mobile communicative methods.
It is estimated that by 2015 one out of every three businesses in America will have a mobile
marketing program.
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